BBA (Bachelor of Business Administration)

Bachelor of Business Administration (BBA) is a professional undergraduate degree designed to build a solid foundation in core business concepts, management principles, and modern leadership techniques.

The program bridges the gap between theoretical knowledge and practical workplace skills by developing critical thinking, team management, communication, and business acumen. It prepares students for entry-level managerial roles across corporate sectors or serves as an ideal stepping stone for higher studies like an MBA.

Duration: 3 Years (6 Semesters)
Eligibility: 10+2 from any recognized stream (Arts, Commerce, or Science).

Internal Assessment (30% to 40% Weightage):
- Mid-term exams and class tests
- Assignments, case study presentations, and business simulation projects
- Class participation and attendance
Semester-End Theory Exams (60% to 70% Weightage):
- Written university examinations at the end of each semester testing theoretical understanding and problem-solving skills.
Practical & Industry Exposure:
- Mandatory Summer Internship / Practical Training Project at the end of the 2nd year.
- Final year research project report submission and viva-voce exam.

Year 1 (Semesters 1 & 2) – Core Foundations

Principles & Practices of Management
Business Communication Skills
Financial Accounting
Business Economics (Micro & Macro)
Business Mathematics & Statistics
Fundamentals of Computer Applications

Year 2 (Semesters 3 & 4) – Functional Business Areas

Marketing Management
Human Resource Management (HRM)
Financial Management
Cost & Management Accounting
Business Law & Company Law
Management Information Systems (MIS)

Year 3 (Semesters 5 & 6) – Strategy & Electives

Strategic Management & Business Policy
Entrepreneurship Development & Small Business
International Business Environment
Business Ethics & Corporate Governance
Specialization Electives (Marketing / Finance / HR / Digital Marketing / Supply Chain)
Summer Internship Project Report & Major Project Dissertation